Roles of Social Media in eCommerce

Role of Social Media in eCommerce

Growing trends in eCommerce made its presence everywhere. Social media are of no exception and become increasingly enmeshed in our lives. Surfing through social media becomes a day-to-day activity of this generation.

Marketers’ strategy of making eCommerce presence in social media is to attract a wide range of audience. The time spent by buyers on social media keeps growing. There is where online business operators can interact and bolster customers by having growing number of online shoppers. Social media have been used by eCommerce retailers to advertise their brands, reach their targeted audience, make their online presence more visible, and deliver high-end customer service. Let’s have a glance at the emerging role of social media in eCommerce.

Smart advertising for better results

Nowadays, a business cannot exist without advertisements. So far businesses had adhered to many advertising strategies. While it comes to online business, it is easier to advertise stuff and reach valid customers with the almost absurd level of customisation because many of us have an account in at least any one of the following social media: “Facebook”, “Twitter”, “Instagram”, and “LinkedIn”.
Brands are investing much in paid social media advertising to increase their product reach. Marketers and plenitude of brands have started creeping into the branches of social media to find a good, relevant audiences through ads on paid social media accounts. It is easy to set things up in platforms of social media and find the return on advertising.

Private messaging

In recent days, businesses rely mostly on shareable and trustable private messaging solutions for their business promotions. It is a trending and interesting concept in online business and gains popularity and exploding success rate. Consummate businesses prefer to chatbots to stimulate real-time conversation. With Artificial Intelligence, these chatbots can trigger questions to collect visitors’ information regarding their interest and requirements.

Messaging apps such as Viber have started adding new features to make them the multi-functional platforms, which are deliberately for the purpose of social commerce. Social commerce is a transformation of the private messaging app and an integration of social communication and commerce. It acts as a supplementary channel for eCommerce businesses to reach customers.

In-app purchasing

People want to buy and access things in a swipe. Extensive loading time of eCommerce sites and online marketplace begets the idea of selling things through apps. In-app purchasing is an exploding trend in online selling through which buyers can have access to their favourite products and services in a few taps.

Social networks coupled with an advertising presence transformed the way of selling and buying. Social media has taken a greater part in eCommerce, thereby changing the traditional way of doing business. Trends in social network technologies including chatbots, effective tools for advertising, and in-app purchasing are making eCommerce bigger, better, and easier than ever before.

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