Many brands take up social media marketing to drive more sales and revenue that is difficult to achieve with other marketing channels. When you think about a marketing plan for your business, don’t miss out on social media marketing. A strong social media presence can help to increase your brand awareness creating huge opportunities to target people in unique ways. It’s the best way to showcase your products to a big audience by linking your online store to social media, for instance, Facebook Shop, Instagram Ads, and the like.
An e-commerce software comes with some very good options to build a facebook shop, which has the potential to drive more traffic to your store.
Increased Potential Customers
Most of your consumers use various social media platforms (Facebook, Instagram, etc.) for different purposes. Yes, all over the world, more than 1.19 billion use social media for easy interaction. We have the record of approximately 70% of customers being engaged in the social channels that we created for several stores, which explains the benefits of selling your products via various social channels.
Advantages:
- Brand Awareness
- Improved Company Reputation
- Customer Support Programs
- High ranking on Google
Targeted Audience
Social Medium is a huge platform with its broad reach to a wide range of potential customers. Because of its wide reach and the availability of consumer details including gender, age, countries they belong to, companies they work with and so on, it is extremely easy to identify the target audience for your businesses. Targeted marketing helps the people to get to know your business better
Increase your web conversion
Through social media, there is a very good chance of landing more traffic on your store and converting the maximum number of those visitors to customers.
- Create a blog with trending topics with cartoon or banner Images and post in various social media platforms. You can see a significant increase in the count of customers visiting your page.
- Market your target page and generate a high click-through rate and conversion rate.
Boosted SEO
Social media marketing establishes the credibility of your store and thus helps to increase your Google search ranking that can help spread your content (video content, infographic content, blog insights, social media blogs) and brand.
Once you create a presence on social media, you can easily get organic traffic from search engine. Here, you need to optimize your targeted landing page and keywords to drive quality traffic and convert leads into sales.
Hopefully, you would have now got an idea on the advantages of social media marketing and the significance of Facebook carts. When building an online store, it is very crucial to implement the various sales channels that fetch you more customers.